According to the company, Adobe Firefly will bring even more precision, power, speed, and ease directly into Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows where content is created and modified. It will be part of a series of new Adobe Sensei generative AI services across Adobe’s clouds. Adobe offers features like Neural Filters in Photoshop, Content-Aware Fill in After Effects, Attribution AI in Adobe Experience Platform, and Liquid Mode in Acrobat that empower customers to create, edit, measure, optimize, and review billions of pieces of content with power, precision, speed, and ease. “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, President of Adobe’s Digital Media Business in a blog post. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.”
Giving Creators New Superpowers
Adobe said that it is designing Firefly to give all creators superpowers to help them translate their imaginations. The tool focuses on giving content creators, regardless of experience or talent, limitless expression to create amazing and engaging content exactly as they imagined, based on their own words with images, audio, vectors, 3D, brushes, color gradients, video conversions, and more, with greater speed and ease than ever before.
Giving Creators New SuperpowersHigh-Quality Image For Content
The generative AI-backed Firefly produces limitless variations of content and allows multiple changes on all brands quickly and efficiently. Adobe said that it will also integrate Firefly into its industry-leading tools and services that will enable users to effortlessly leverage the power of generative AI within their existing workflows. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy,” added Wadhwani. Adobe has also launched a beta program for Firefly focused on commercial use, which the users can sign up for via a dedicated website. However, the tool is not licensed for commercial use during the beta period. Through the beta program, the company will be engaging with the creative community and customers as this transformational technology evolves and begins integrating it into various applications. The first set of applications to benefit from Firefly are Adobe Express, Adobe Experience Manager, Adobe Illustrator, and Adobe Photoshop.
High-Quality Image For Content
According to Adobe, Firefly will be made up of multiple models, designed to serve customers with different levels of experience, skill sets, and technical backgrounds. The tool is the first model to be trained on Adobe Stock images and will focus on images and text effects. It is designed to generate content safe for commercial use. Adobe Stock images are openly licensed and public domain content that comprises hundreds of millions of professionally licensed images among the highest quality in the market to ensure that Adobe Firefly does not generate content based on the IP (intellectual property) of other creators and brands. In addition, Adobe plans to add multiple models in Firefly to leverage a variety of assets, technology, and training data from Adobe and others. As other models are implemented, Adobe is also committed to countering potential harmful bias by making changes to generative AI as and when needed. Adobe is also introducing a new “Do Not Train” tag for creators to request that their content is not used to train machine learning models. The tag will remain associated with content wherever it is used, published, or stored. The company also plans to enable customers to train Adobe Firefly with their own collateral, generating content in their personal style or brand language. Adobe has yet to announce a commercial release date or pricing for Firefly.
